Your creative strategist, inside Claude, ChatGPT

Connect SpyCraft to Claude, ChatGPT or any agent and get real time creative intelligence, competitor analysis, and briefs you can ship, right inside the tools you already use.

1
Open ChatGPT settings
Launch the app or open chatGPT and go to
Settings → Connectors
2
Add a custom connector
Name it Spycraft and paste the URL:
https://mcp.spycraft.ai/mcp
3
Connect and sign in
Click Add → Connect, sign in with your Higgsfield account — you're all set, now just ask Claude to generate an image.
1
Open Perplexity settings
Launch the app or open Perplexity and go to
Settings → Connectors
2
Add a custom connector
Name it Spycraft and paste the URL:
https://mcp.spycraft.ai/mcp
3
Connect and sign in
Click Add → Connect, sign in with your Higgsfield account — you're all set, now just ask Claude to generate an image.
Deep research

Find your competitors and inspiration from your chat


Ask about any brand, creator, or category and SpyCraft pulls the live content worth learning from, so you start from what is already working instead of a blank page.

https://mcp.spycraft.ai/mcp
Creative analysis

Turn content into hooks and ideas


Every video is read across 14 axes to surface the hooks, angles, and formats behind the winners, so you know what to make before you make it.

https://mcp.spycraft.ai/mcp
Create

Get scripts, ideas, and finished creatives

Move straight to output in the same chat. SpyCraft writes the scripts and, through Higgsfield, generates the actual images and videos, all without leaving the conversation.

Wall of Love

People around the world love Spycraft

"We stopped guessing what to test next. Spycraft breaks down every competitor creative across fourteen axes, so our briefs start from evidence instead of opinion."

Priya Desai
Performance Marketing Lead

"I was skeptical that software could read creative strategy. Then Spycraft showed me the exact hooks and angles our competitors keep returning to, and why they work."

Jordan Lee
Growth Strategist

"Making the content was never our bottleneck. Knowing what to make next was. Spycraft is the first thing that actually answers that question."

Matteo Rossi
Founder

"Paid and organic in one place. I can watch a brand’s Meta ads and their Instagram in the same view and see which patterns carry across both."

Eric Jefferson
Creative Strategist

"We stopped guessing what to test next. Spycraft breaks down every competitor creative across fourteen axes, so our briefs start from evidence instead of opinion."

Priya Desai
Performance Marketing Lead

"I was skeptical that software could read creative strategy. Then Spycraft showed me the exact hooks and angles our competitors keep returning to, and why they work."

Jordan Lee
Growth Strategist

"Making the content was never our bottleneck. Knowing what to make next was. Spycraft is the first thing that actually answers that question."

Matteo Rossi
Founder

"Paid and organic in one place. I can watch a brand’s Meta ads and their Instagram in the same view and see which patterns carry across both."

Eric Jefferson
Creative Strategist

"I get a clear read on what is winning in our category without sitting through a research deck. The agents do the thinking and I just approve."

Linda Carter
CMO

"Across client accounts, Spycraft turns competitor research into a brief my editors can execute the same day."

Rohan Mehta
Agency Founder

"We follow the brands and creators in our category and catch new angles while they are still working, not after they are everywhere."

Felicia Berg
Head of Growth

"I am not a research person. Spycraft hands me the hooks and formats that are already working, so I brief from evidence instead of a blank page."

Ananya Kapoor
Founder

"We stopped guessing what to test next. Spycraft breaks down every competitor creative across fourteen axes, so our briefs start from evidence instead of opinion."

Priya Desai
Performance Marketing Lead

"I get a clear read on what is winning in our category without sitting through a research deck. The agents do the thinking and I just approve."

Linda Carter
CMO

"Across client accounts, Spycraft turns competitor research into a brief my editors can execute the same day."

Rohan Mehta
Agency Founder

"We follow the brands and creators in our category and catch new angles while they are still working, not after they are everywhere."

Felicia Berg
Head of Growth

"I am not a research person. Spycraft hands me the hooks and formats that are already working, so I brief from evidence instead of a blank page."

Ananya Kapoor
Founder

"We stopped guessing what to test next. Spycraft breaks down every competitor creative across fourteen axes, so our briefs start from evidence instead of opinion."

Priya Desai
Performance Marketing Lead
FAQs

Got Questions? We have got answers.

Find answers to common questions about Spycraft and it’s capabilities.

What is SpyCraft?

SpyCraft is a creative intelligence platform for performance marketers and creative teams. It connects to your Meta ad account, tags every creative across 14 axes, tracks your competitors daily, detects fatigue before it costs you, and generates briefs and prompts you can feed into any AI creative tool.

Does SpyCraft make the ads for me?

No. SpyCraft tells you exactly what winning ads to make and why, grounded in real performance data and competitor intelligence. When you are ready to produce, it hands you structured briefs and ready to use prompts for tools like Kling and Higgsfield. You stay in control of the creative.

Where does the competitor data come from?

Every active competitor ad is pulled directly from the Meta Ad Library. SpyCraft tags it, analyses it, and breaks it down by strategy, format, and messaging. Tracking updates daily, so you always see what they are running right now.

What does 14 axis tagging actually mean?

Every ad gets broken down across 14 creative dimensions like hook type, CTA, offer, emotion, visual style, persona, ad angle, USP, and theme. Those tags get correlated with your ROAS, CPA, and CTR, so you can see which creative elements are driving results instead of guessing.

What is the Winner Score?

The Winner Score rates how an ad is performing based on observable signals, not made up spend estimates. Ads move through four tiers as they prove out: Testing, Validated, Scaled, and Hero. It is deterministic, so the numbers hold up when your team checks them.

How does fatigue detection work?

SpyCraft watches your live creatives for early warning signs like CTR drops, CPA spikes, and frequency thresholds. You get flagged before performance tanks, not weeks after your CPA has already climbed.

Is my account data safe?

Yes. SpyCraft reads your performance data to power the intelligence layer and never shares it. You connect your account, and you can disconnect at any time.

How is this different from a swipe file tool?

Saving competitor ads is where most tools stop. SpyCraft extracts the strategy behind the ad, scores what is working, maps it against your own creatives, and turns the gap into a brief you can act on. It is the difference between collecting ads and knowing what to make next.

Can I use SpyCraft inside Claude?

Yes. SpyCraft has an MCP connector. Add it in Claude under Settings then Connectors, and you can run competitor analysis, performance insights, and creative intelligence right inside your conversations.

Load more
View less