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Create winning content in seconds! 
SpyCraft analyses competitor creatives both Meta Ads and Instagram to find what's working, what's fatiguing, and create your next winning creative!
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Winning Creatives
Everything you need to make winning creatives
From creative production to performance insights everything works together to drive better results.
Everything you need to crush your competitors
From creative production to performance insights everything works together to drive better results.
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People around the world love Spycraft
"We stopped guessing what to test next. Spycraft breaks down every competitor creative across fourteen axes, so our briefs start from evidence instead of opinion."
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"I was skeptical that software could read creative strategy. Then Spycraft showed me the exact hooks and angles our competitors keep returning to, and why they work."
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"Making the content was never our bottleneck. Knowing what to make next was. Spycraft is the first thing that actually answers that question."
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"Paid and organic in one place. I can watch a brand’s Meta ads and their Instagram in the same view and see which patterns carry across both."
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"We stopped guessing what to test next. Spycraft breaks down every competitor creative across fourteen axes, so our briefs start from evidence instead of opinion."
"I was skeptical that software could read creative strategy. Then Spycraft showed me the exact hooks and angles our competitors keep returning to, and why they work."
"Making the content was never our bottleneck. Knowing what to make next was. Spycraft is the first thing that actually answers that question."
"Paid and organic in one place. I can watch a brand’s Meta ads and their Instagram in the same view and see which patterns carry across both."
"I get a clear read on what is winning in our category without sitting through a research deck. The agents do the thinking and I just approve."
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"Across client accounts, Spycraft turns competitor research into a brief my editors can execute the same day."
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"We follow the brands and creators in our category and catch new angles while they are still working, not after they are everywhere."
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"I am not a research person. Spycraft hands me the hooks and formats that are already working, so I brief from evidence instead of a blank page."
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"We stopped guessing what to test next. Spycraft breaks down every competitor creative across fourteen axes, so our briefs start from evidence instead of opinion."
"I get a clear read on what is winning in our category without sitting through a research deck. The agents do the thinking and I just approve."
"Across client accounts, Spycraft turns competitor research into a brief my editors can execute the same day."
"We follow the brands and creators in our category and catch new angles while they are still working, not after they are everywhere."
"I am not a research person. Spycraft hands me the hooks and formats that are already working, so I brief from evidence instead of a blank page."
"We stopped guessing what to test next. Spycraft breaks down every competitor creative across fourteen axes, so our briefs start from evidence instead of opinion."
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Got Questions? We have got answers.
Find answers to common questions about Spycraft and it’s capabilities.
SpyCraft is a creative intelligence platform for performance marketers and creative teams. It connects to your Meta ad account, tags every creative across 14 axes, tracks your competitors daily, detects fatigue before it costs you, and generates briefs and prompts you can feed into any AI creative tool.
No. SpyCraft tells you exactly what winning ads to make and why, grounded in real performance data and competitor intelligence. When you are ready to produce, it hands you structured briefs and ready to use prompts for tools like Kling and Higgsfield. You stay in control of the creative.
Every active competitor ad is pulled directly from the Meta Ad Library. SpyCraft tags it, analyses it, and breaks it down by strategy, format, and messaging. Tracking updates daily, so you always see what they are running right now.
Every ad gets broken down across 14 creative dimensions like hook type, CTA, offer, emotion, visual style, persona, ad angle, USP, and theme. Those tags get correlated with your ROAS, CPA, and CTR, so you can see which creative elements are driving results instead of guessing.
The Winner Score rates how an ad is performing based on observable signals, not made up spend estimates. Ads move through four tiers as they prove out: Testing, Validated, Scaled, and Hero. It is deterministic, so the numbers hold up when your team checks them.
SpyCraft watches your live creatives for early warning signs like CTR drops, CPA spikes, and frequency thresholds. You get flagged before performance tanks, not weeks after your CPA has already climbed.
Yes. SpyCraft reads your performance data to power the intelligence layer and never shares it. You connect your account, and you can disconnect at any time.
Saving competitor ads is where most tools stop. SpyCraft extracts the strategy behind the ad, scores what is working, maps it against your own creatives, and turns the gap into a brief you can act on. It is the difference between collecting ads and knowing what to make next.
Yes. SpyCraft has an MCP connector. Add it in Claude under Settings then Connectors, and you can run competitor analysis, performance insights, and creative intelligence right inside your conversations.
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