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Automating Meta ads, 100%
Spy on competitors. Generate smarter creatives. Spot fatigue before your audience tunes out. Maximise ROAS. Craft closes the loop so your Meta ads never stop performing.
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Trusted by 1200+ marketers
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People around the world love Spycraft
"We stopped guessing what to test next. Spycraft breaks down every competitor creative across fourteen axes, so our briefs start from evidence instead of opinion."
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"I was skeptical that software could read creative strategy. Then Spycraft showed me the exact hooks and angles our competitors keep returning to, and why they work."
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"Making the content was never our bottleneck. Knowing what to make next was. Spycraft is the first thing that actually answers that question."
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"Paid and organic in one place. I can watch a brand’s Meta ads and their Instagram in the same view and see which patterns carry across both."
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"We stopped guessing what to test next. Spycraft breaks down every competitor creative across fourteen axes, so our briefs start from evidence instead of opinion."
"I was skeptical that software could read creative strategy. Then Spycraft showed me the exact hooks and angles our competitors keep returning to, and why they work."
"Making the content was never our bottleneck. Knowing what to make next was. Spycraft is the first thing that actually answers that question."
"Paid and organic in one place. I can watch a brand’s Meta ads and their Instagram in the same view and see which patterns carry across both."
"I get a clear read on what is winning in our category without sitting through a research deck. The agents do the thinking and I just approve."
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"Across client accounts, Spycraft turns competitor research into a brief my editors can execute the same day."
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"We follow the brands and creators in our category and catch new angles while they are still working, not after they are everywhere."
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"I am not a research person. Spycraft hands me the hooks and formats that are already working, so I brief from evidence instead of a blank page."
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"We stopped guessing what to test next. Spycraft breaks down every competitor creative across fourteen axes, so our briefs start from evidence instead of opinion."
"I get a clear read on what is winning in our category without sitting through a research deck. The agents do the thinking and I just approve."
"Across client accounts, Spycraft turns competitor research into a brief my editors can execute the same day."
"We follow the brands and creators in our category and catch new angles while they are still working, not after they are everywhere."
"I am not a research person. Spycraft hands me the hooks and formats that are already working, so I brief from evidence instead of a blank page."
"We stopped guessing what to test next. Spycraft breaks down every competitor creative across fourteen axes, so our briefs start from evidence instead of opinion."
Ad creation breaks when tools don’t work together
Your team shouldn’t juggle research, copy, creatives, targeting, and tracking across multiple tools.
Adden.ai brings everything into one seamless ad creation workflow.
Your AI creative director. Always on.
Stop guessing what creative to make next. The Craft Creative Strategist is a conversational AI that understands your performance data, knows your brand, and gives you specific, actionable direction for every brief, without you having to dig through dashboards.
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Insights come from your actual campaign data, not generic AI outputs or industry benchmarks.
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Our multimodal AI automatically tags every creative element (hook dialogues, Ad angles, products, CTAs, emotions, and more) and maps them to performance metrics so you can see exactly what's working across all ad networks.
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Craft monitors your active Meta ads and flags when performance is dropping, so you know exactly when to refresh before ROAS suffers.
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Auto generate complete creative briefs in seconds, easing the work for your creative team.
Approve a brief and instantly trigger ad generation and launch, one seamless workflow from idea to live campaign.
Craft automatically creates variations of your creatives based on smart analysis and AI tags to counter creative fatigue and deliver high quality ads.
Follow brands from Meta to identify gaps in your ads strategy, allowing craft to design winning creatives to implement.
Real teams. Real results.
From agency media buyers to in-house brand teams.
Craft changed how we approach creative testing. We used to spend hours manually checking which ads were dying. Now it just tells us — and offers to fix it. That time goes back to strategy.
The competitor intelligence feature alone is worth it. We see what's working for brands in our space and brief creatives with actual data. No more guessing what hook to test next.
I manage 12 accounts. Craft is like having a creative director watching every single one 24/7. Fatigue alerts before clients notice, generation ready, launch without leaving the platform.
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Craft adapts to how your team works.
Different teams. Different creative challenges. Built for both.
Run creative at scale. Across every client.
You can't manually watch every creative for every client, every day. Craft does it across all accounts simultaneously...so you're always proactive. Show clients you spotted the problem before they did.
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Run creative at scale. Across every client.
You can't manually watch every creative for every client, every day. Craft does it across all accounts simultaneously...so you're always proactive. Show clients you spotted the problem before they did.
Plugs into what you already use.
No ripping and replacing. Craft layers intelligence on top of your existing ad stack.
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Simple & Scalable Pricing for Every Growth Stage
Choose a plan that fits your team, from solopreneurs to agencies managing dozens of ad accounts.
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Got Questions? We have got answers.
Find answers to common questions about Spycraft and it’s capabilities.
SpyCraft is a creative intelligence platform for performance marketers and creative teams. It connects to your Meta ad account, tags every creative across 14 axes, tracks your competitors daily, detects fatigue before it costs you, and generates briefs and prompts you can feed into any AI creative tool.
No. SpyCraft tells you exactly what winning ads to make and why, grounded in real performance data and competitor intelligence. When you are ready to produce, it hands you structured briefs and ready to use prompts for tools like Kling and Higgsfield. You stay in control of the creative.
Every active competitor ad is pulled directly from the Meta Ad Library. SpyCraft tags it, analyses it, and breaks it down by strategy, format, and messaging. Tracking updates daily, so you always see what they are running right now.
Every ad gets broken down across 14 creative dimensions like hook type, CTA, offer, emotion, visual style, persona, ad angle, USP, and theme. Those tags get correlated with your ROAS, CPA, and CTR, so you can see which creative elements are driving results instead of guessing.
The Winner Score rates how an ad is performing based on observable signals, not made up spend estimates. Ads move through four tiers as they prove out: Testing, Validated, Scaled, and Hero. It is deterministic, so the numbers hold up when your team checks them.
SpyCraft watches your live creatives for early warning signs like CTR drops, CPA spikes, and frequency thresholds. You get flagged before performance tanks, not weeks after your CPA has already climbed.
Yes. SpyCraft reads your performance data to power the intelligence layer and never shares it. You connect your account, and you can disconnect at any time.
Saving competitor ads is where most tools stop. SpyCraft extracts the strategy behind the ad, scores what is working, maps it against your own creatives, and turns the gap into a brief you can act on. It is the difference between collecting ads and knowing what to make next.
Yes. SpyCraft has an MCP connector. Add it in Claude under Settings then Connectors, and you can run competitor analysis, performance insights, and creative intelligence right inside your conversations.
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